"Colleges must meet employers’ skills demands"

You have probably read about John Denham's speech at the AoC Conference last month.

We know that Colleges are under threat of losing funding unless they change to meet the demands of employers. This at the same time as the more funding is diverted to Train to Gain.

There's a blunt message from the Secretary of State…..

He said that providers “who do not listen and do not change with the times” would lose funding to those that do and that further education funding was currently being “reshaped to focus, at every level, on work-related skills”

For some Colleges this will not be an issue as they are already delivering to employers. But some Colleges we have spoken to it will be a challenge.

One  mistake we see Colleges making time and time again is not paying enough attention tohow they promote their services to employers on their website.

You can easily prove your track record with testimonials and case studies and showing that you understand the needs of employers and the challenges they experience in their sector. 

Have a look at how you are currently showcasing your employer engagement successes online and think about what else you could be presenting.