Are You Optimising Your Site Weekly?

Here's a question we strive to ask every College as part of our College Website Feedback Sessions…..

"How much time do you spend weekly/ monthy optimising your site for the search engines?"

It's frightening that the responses on average are either 'no time whatsoever' or 'occasionally when we have time'.

We understand the issues - a lack of internal resources may mean you are spending all your time maintaining your website and keeping it up to date and not looking for ways to improve your rankings.

But please be aware that if you neglect fundamental search engine optimisation (SEO) techniques such as link building this could have a detrimental effect on your seach engine rankings.

The problem you may have is that you are top for the phase XXXX College (by the way if you are not that is a real problem!)

But what about the specific key programmes, quals and services you want to rank for  - you may be ranking high now but if you don't closely monitor you rankings and your link building activity you may wake to find your competitors overtaking you in the search engines.

Its the difference between pro-active online marketing and reactive online marketing - if you are not doing the basics and other Colleges and private trainging providers are being proactive in promoting their site and building links then that could spell trouble for your rankings.

FEmarketing would urge you to stay on top of your link building as it is easier to stay at the top of the rankings then it is to play catch up….

Please dont make the mistake of assuming that because you are top today that you will also be top in a few months time without closely monitoring your activity…..

The starting point is identifying where you are now and here's how we can help…..