How Responsive Is Your College To Employers?

Recent press releases by the LSC make it even more imperative that your website is optimised to meet the
training needs of employers….

You may have read about the recent launch of the Training Quality Standard that celebrates organisations delivering the best training and development solutions to employers.

As you will be aware the Standard was developed and is  accredited by employers thus ensuring that the criteria set for achieving the standard reflects what employers want.

So the key question to ask yourself is…

"Do our employer pages on our website reflect what employers in our area want?"

For example…

  • Do you have comprehensive information on all your services?
  • Do you have examples of how you have helped employers in various sectors?
  • Do you demonstrate your expertise in specialist sectors?
  • Does you website reflect the quality of service you offer employers?

If you have already achieved the Standard or you are striving to achieve the Standard then I'd urge you to
address these issues as a matter of urgency.

If you would like an impartial assessment of how your website looks to employers searching for training providers then you may be interested in discovering how FEmarketing are helping other colleges…

Just go to…

http://www.femarketing.co.uk/check.html

Filed under Employer Engagement Online, Engaging New Learners Online, FE in the News, Promoting Train to Gain Online by Simon Connor

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