FEmarketing helps your College Marketing Team to understand how your digital campaigns and website are performing so you can make data driven decisions that will help you improve your website content, improve your digital campaigns and increase the return on advertising spend.
The company was founded by Simon Connor in 2006 to help College Marketing Teams gain greater insights from their website traffic and digital campaigns.
Since then we have helped over 150 FE Colleges to effectively evaluate their digital strategies and make better informed marketing decisions to achieve their enrolment objectives.
In 2012 the FE Digital Marketing Best Practice Pilot Project was launched to help Colleges come together and share their digital marketing processes and best practices.
In the early days of the Project the focus was almost entirely on helping the participating College Marketing Teams to fully understand where their website visitors were coming from, the actions they were taking and using this data to continually improve the user experience and customer journey.
Since then the Project has evolved into The FE Digital Marketing Measurement Best Practice Group.
The FE Digital Marketing Measurement Best Practice Group brings together marketing and digital marketing professionals from FE Colleges across the UK to help them gain insights from their digital campaigns using Google Analytics, Google Tag Manager, Google Data Studio and Facebook Analytics.
Simon Connor is the leading authority in the FE sector on how Colleges are using digital marketing to engage their key target audiences.
He leads The FE Digital Marketing Measurement Best Practice Group bringing together marketing and digital marketing professionals from FE Colleges across the UK to share their digital marketing measurement best practices.