FEmarketing helps your College Marketing Team to continually improve your student recruitment, keep warm and enrolment processes so you can save time, budget and resource.
The company was founded by Simon Connor in 2006 to help College Marketing Teams gain greater insights from their website traffic and digital campaigns.
Since then we have helped over 150 FE Colleges to effectively evaluate their digital strategies and make better informed marketing decisions to achieve their enrolment objectives.
In 2012 the FE Digital Marketing Best Practice Pilot Project was launched to help Colleges come together and share their digital marketing processes and best practices.
In the early days of the Project the focus was almost entirely on helping the participating College Marketing Teams to fully understand where their website visitors were coming from, the actions they were taking and using this data to continually improve the user experience and customer journey.
Since then the Project has evolved into The FE Marketing Best Practice Group.
The FE Marketing Best Practice Group brings together marketing and digital marketing professionals from FE Colleges across the UK to share their student recruitment campaigns, keep warm strategies and enrolment best practices.
The objective of The FE Marketing Best Practice Group is to bring together College Marketing Teams, all facing similar challenges, to share how they engage with their key target audiences from initial enquiry right through to becoming an enrolled and retained student.
Simon Connor is the leading authority in the FE sector on how Colleges are using digital marketing to engage their key target audiences.
He leads The FE Marketing Best Practice Group bringing together marketing and digital marketing professionals from FE Colleges across the UK to share student recruitment campaigns, keep warm strategies and enrolment best practices.