Bespoke Online Marketing & Search Engine Optimisation Service
We develop strategies and initiatives that will help your College promote online your:
- Services to employers
- College services and facilities
- CoVE to employers in your specialist area
- Train 2 Gain Programme
- Courses and programmes to potential learners
Our services are specifically tailored to meet your objectives however this outline gives you an insight into our working methodology:
Phase 1: Goal Setting, Keyword Research & Competitive Analysis
The first task would be to gain a thorough understanding of your College’s current objectives and priorities in relation to marketing your College online.
This helps us to formulate the strategies that will accurately target your prospective customers and learners.
We then undertake extensive keyword analysis to identify specifically the keywords and keyphrases your target audience are using to search for training providers, services or learning programmes online.
Once we have identified your priority keywords we embark on an intensive analysis of the current online marketplace for the programmes and services you offer, both on a regional and national basis.
We would identify the current online demand in terms of daily and monthly searches and identify your competitors who are currently ranking highly in the search engines.
More importantly we will benchmark where your College currently ranks in Google for your priority keywords and agree some goals to improve your rankings within an agreed timeframe.
By the end of Phase 1 SkillsBank will have helped your College establish the size of your marketplace and help identify the critical keywords and keyphrases that would deliver the maximum return on investment for your College.
SkillsBank would undertake a thorough assessment and SEO audit of your current website.
We would analysis your existing website traffic, identify how they navigate through your website and put forward suggestions that will improve the user experience for your visitor and help you achieve your objectives.
In addition we would make recommendations to your pages and webcopy that would have a measurable impact on your search engine rankings.
We pay particular attention to how your pages are titled and ensure that every major page adheres to optimisation best practice.
By the end of Phase 2 your existing website will be in a state of readiness the increased traffic that will flow as a result of the strategies implemented
Phase 3: Increasing Your Online Visibility
This will include strategic submission to online directories, link generation campaigns and submitting articles and press releases to specific websites.
Phase 4: Promoting Your College Online
In Phase 4 SkillsBank will offer you a range of strategies in order for you to further promote your services and programmes to your target audience.
From pay per click advertising to blogging strategies and white paper reports we will put forward recommendations that will deliver the highest possible return on investment for your College
We will always be looking to identify new opportunities for building traffic, engaging with customers and optimising your College’s internet presence.
Ongoing Reporting
A Word About Ethics
SkillsBank strictly adheres to the policies and rules laid down by each search engine and is committed to using ethical search marketing techniques to ensure that Colleges achieve their rightful position on the search engines for the search terms used by their prospective learners & clients.
We also take the approach of being 100% visible and open in our online marketing methods and have a deep commitment to providing ethical SEO and pay per click services that deliver traffic and return on investment in the long term.
We do NOT believe in implementing strategies that deliver short term results at the expense of long term return on investment.
How Much Does It Cost?
The cost of the process will vary with the complexity of the business and the size of the market. Following a brief phone meeting to gather sufficient information regarding your situation, we’ll be happy to provide a specific proposal. Click here to make arrangements.
We also offer training and consultancy services for those of you that feel you want to go it alone but would like a helping hand in the right direction
Phase 4: Promoting Your College
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