Claim Your College’s FREE Google Ranking Report….
Want to check your College’s current Google Rankings?
FEmarketing invite you to receive your College’s complimentary Google Ranking Report outlining where you are currently ranking for the training courses that employers are looking for on Google…
You will also receive a free thirty minute webinar to ask any questions you may have on how to improve your Google rankings and increase your enquiries from employers over the coming months.
Just complete the form below and check your email to reserve your complementary Ranking Report and webinar feedback session:
http://forms.aweber.com/form/64/1639939264.htm
College Web Project Rescue…
Is your College’s Website Project going off track? 
If your website project seems to be taking an age, communications with developers is poor or you are worried that your proposed website will not meet your needs then contact FEmarketing today on 01844 355682…
Get independent advice and an expert eye…
FEmarketing’s Project Management Team have over 16 years experience delivering large scale projects for some of Britain’s top companies.
Our project managers can:
- Troubleshoot and streamline processes
- Regain momentum for project delivery
- Identify any budget wastage or unnecessary hold ups to get your project back on track.
Don’t spend another sleepless night worrying about your project – let us take the pressure off of you, and bring normality back to your working day.
How we can help…
There are a range of services we can provide with our project rescue service including:
- Expert Mentoring – providing telephone support to your key personnel
- Project Management – taking over the project management for you to relief pressure and stress on your internal team
- Documentation Analysis – checking processes have been followed and sign off obtained
- Costs Analysis – have you been overcharged?
- Timescales Analysis – is your project being unnecessarily drawn out?
- Tender Assistance – if you are unsure of the project requirements we can help you with RFP (request for proposals) documentation, assist with the pitch process, and even be present in meetings with tender applicants to help with decisions
Digital Marketing Training
FEmarketing are delighted to announce our latest Digital Marketing Training for FE Colleges we are delivering 2012:
- SEO for FE Colleges Training
- Google Analytics Best Practice for FE Colleges
- Using LinkedIn To Sell Apprenticeships & Training To Employers
- Developing An Employer Responsive Website & Selling More Training Online
- College Website Best Practice Training
These training sessions have being developed with FE College Marketing Managers and Digital Marketing Officers to help your College gain the maximum return on investment from your website and your marketing budget.
The objective is to deliver the latest tried, tested and proven strategies to your College without the inconvenience of attending external workshops.
All the training can be delivered via webinar for your College and up to 14 delegates to make this as cost effective as possible for you.
Alternatively your College can access the training via group webinar training sessions with a maximum of 14 other Colleges participating.
To check availability and book your training sessions contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
Read what other Colleges say about FEmarketing’s Digital Marketing Training & Consultancy…
1. SEO for FE Colleges – Continually Improving Your Google Rankings
The SEO for FE Colleges Training will show your College how to continually improve your Google Rankings, outrank your competition and increase your course and training enquiries…
If your College wants to sell more training courses to employers, generate more enquiries from school leavers, adults or prospective HE learners then FEmarketing invite you to participate in this training …
Upon completing the SEO for FE Colleges training you will be able to:
- Research exactly the courses and training your target audiences are searching for on Google…
- Analyse your competition’s SEO strategy to identify what you need to do to achieve top rankings…
- Develop an SEO strategy that meets your College’s enrolment and business objectives…
- Optimise your existing web content to meet Google best practice…
- Effectively create and distribute content that will promote your training expertise and drive more targeted traffic to your College’s website…
- Implement tried, tested and proven link building strategies to help you achieve high Google rankings…
- Continually maintain your high Google rankings and insulate your rankings from your competition…
Who Should Participate in The SEO For FE Colleges Training Programme?
- College Digital Marketing Officers
- College Website Developers & Designers
- College Marketing Managers & Marketing Officers
- College Press & Communications Officers
How Can The SEO For FE Colleges Training Programme Be Delivered?
- Bespoke 1 day online webinar for your Marketing and Web Development Team
- OR Delivered by weekly webinars across 5 weeks for your Marketing and Web Development Team
- OR Delivered in half day group webinar with a maximum of 14 participating Colleges
What is Included In The SEO for FE Colleges Training Programme?
- Full training for your Marketing and Web Development Team
- 1 X 30 minute webinar to help your College develop and implement your SEO strategy (worth £147)
- 6 months of access to your College’s Google Ranking Reports (worth £582)
What is Your College’s Investment In The SEO for FE Colleges Training?
£175 + VAT£147 + VAT per attendee participating in Group Webinar Training (maximum of 14 Colleges participating)£550 + VAT£495 + VAT per College for the bespoke webinar delivery- £995 + VAT per College for delivery at your College
Dates For The SEO for FE Colleges Training:
- Group Webinar Training (Maximum of 14 Colleges Participating):
* Dates For January & February To Be Announced Shortly
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s SEO for FE Colleges Training…
To book the SEO for FE Colleges training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
2. Google Analytics Best Practice For FE Colleges
This training will show your College step by step how to fully understand who is visiting your College website, how they found your website and how they navigate the website.
If your College wants to continually improve your web content to meet the needs of your target audience then FEmarketing invite you to participate in this training:
Upon completing the Google Analytics Best Practice for FE Colleges training you will be able to:
- Critically evaluate your College’s web analytics data and understand what is happening on your website
- Understand the metrics critical to your College
- Utilise web analytics data to optimise your College’s website performance
- Create funnels and goals for your analytics
- Develop your own reports for Senior Management
Who Should Participate in The Google Analytics Best Practice For FE Colleges Training Programme?
- College Digital Marketing Officers
- College Website Developers & Designers
- College Marketing Managers & Marketing Officers
- College Press & Communications Officers
How Will The Google Analytics Best Practice For FE Colleges Training Be Delivered?
- 2.5 hour bespoke online webinar for your Marketing and Web Development Team
- OR delivered in in 2.5 hour group webinar with a maximum of 14 participating Colleges
What is Your College’s Investment In The Google Analytics Best Practice For FE Colleges Training?
£125 + VAT£112 + VAT per attendee participating in Group Webinar Training (maximum of 14 Colleges participating)£325 + VAT£295 + VAT per College for the bespoke webinar delivery- Package includes 30 minute follow up webinar to review analytics data
Dates For The Google Analytics Best Practice For FE Colleges Training:
- Group Webinar Training (Maximum of 14 Colleges Participating):
* Dates For January & February To Be Announced Shortly
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s Digital Marketing Training & Consultancy…
To book the Google Analytics Best Practice for FE Colleges training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
3. Using LinkedIn To Sell Training & Apprenticeships To Employers Training
This training will show your College step by step how to use LinkedIn to connect with your target audience who would benefits from your College’s training and apprenticeship services.
If your College wants to be positioned as the experts in training and development then your key staff must have a strong presence on LinkedIn.
Upon completing the Using LinkedIn To Sell Training & Apprenticeships To Employers training you will be able to:
- Create and optimise your Linked In profile
- Develop your Network and Community
- Raise your profile and online reputation
- Utilise tools to engage your target audience
Who Should Participate in The Linked In For FE Colleges Training Programme?
- College Senior Management
- College Business Development Team
- College Marketing Managers & Marketing Officers
How Will The Linked In For FE Colleges Training Be Delivered?
- 2.5 hour online webinar for your Business Development Team
- OR 1 Day delivery at your College
- OR delivered in in 2.5 hour group webinar with a maximum of 14 participating Colleges
What is Your College’s Investment In The LinkedIn For FE Colleges Training?
£125 + VAT£112 + VAT per attendee participating in Group Webinar Training (maximum of 14 Colleges participating)£550 + VAT£495 + VAT per College for the bespoke webinar delivery- £995 + VAT per College for delivery at your College (this can be combined with the Developing Employer Responsive Website Training)
Dates For The Linked In For FE Colleges Training:
- Group Webinar Training (Maximum of 14 Colleges Participating):
* Dates For January & February To Be Announced Shortly
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s Training for Employer Engagement Teams…
To book the LinkedIn for FE Colleges training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
4. Developing an Employer Responsive Website & Selling More Training Online
This training will show your College step by step how to develop web content that will meet the needs of employers looking for training and development services.
According to research 81% of employers search on Google when sourcing for services such as training providers. If you are looking to sell more full cost training or promote your Apprenticeships to employers then FEmarketing invite you to participate in this training:
Upon completing the Developing an Employer Responsive Website training you will be able to:
- Develop content and training programmes to meet the needs of employers…
- Understand how employers source and select training providers on Google offering Short Courses and Bespoke Training…
- Effectively promote your Apprenticeship Programmes to employers online
- Generate more training enquiries through your College’s Website
- Implement tried, tested and proven online marketing strategies to drive more employers to your website
- Help your employer engagement team to sell even training using your College’s website
Who Should Participate in The Developing an Employer Responsive Website Training?
- College Digital Marketing Officers
- College Website Developers & Designers
- College Marketing Managers & Marketing Officers
- College Business Development Team
How Will The Developing an Employer Responsive Website Training Be Delivered?
- 1 day online webinar for your Marketing and Web Development Team
- OR 1 Day delivery at your College
- OR Delivered in 1 day group webinar with a maximum of 14 participating Colleges
What is Your College’s Investment In The Developing an Employer Responsive Website Training?
£175 + VAT£147 + VAT per attendee participating in Group Webinar Training (maximum of 14 Colleges participating)£550 + VAT£495 + VAT per College for the bespoke webinar delivery- £995 + VAT per College for delivery at your College (this can be combined with the Using LinkedIn To Sell Training & Apprenticeships To Employers Training)
- Bespoke Training Package includes The Engaging Employers Online Best Practice Report (Digital Version value £195)
Dates For The Developing an Employer Responsive Website Training:
- Group Webinar Training (Maximum of 14 Colleges Participating):
* Dates For January & February To Be Announced Shortly
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s Training for Employer Engagement Teams…
To book the Sell More Training Online training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
5. College Website Best Practice Training
This training will show your College step by step how to develop web content that meets the needs of school leavers, adults and prospective HE learners.
If you are looking to increase traffic to your college’s website, increase more enquiries from prospective learners or want to generate a greater return on your online marketing investment then FEmarketing invite you to participate in this training:
Upon completing the College Website Best Practice training you will be able to:
- Benchmark your homepage , school leaver, adults, and HE content against FE College Website Best Practices
- Identify how visitors to your website found you and what courses and programmes they are interested in….
- Develop web content that meets the needs of your key target audiences …
- Generate more enquiries through your College’s Website
- Implement tried, tested and proven online marketing strategies to drive more visitors to your website
Who Should Participate in College Website Best Practice training?
- College Digital Marketing Officers
- College Website Developers & Designers
- College Marketing Managers & Marketing Officers
How Will The College Website Best Practice Training Be Delivered?
- 3 hour online webinar for your Marketing and Web Development Team
- OR 1 Day delivery at your College
What is Your College’s Investment In The College Website Best Practice Training?
£550 + VAT£495 + VAT per College for the webinar delivery- £995 + VAT per College for delivery at your College (this can be combined with the Developing an Employer Responsive Website Training)
Dates For The College Website Best Practice Training:
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s College Website Best Practice Webinars…
To book the College Website Best Practice training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
Booking Your College’s Training Sessions
As these courses are based on specific requests from College Marketing Managers and Digital Marketing Officers demand for training sessions between September and December is expected to be high.
To check availability and book your training sessions contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
College Principals Expect Their College Courses To Rank Top In Google…
A recent survey by FEmarketing of Principals, Vice Principals and Directors of Employer Engagement reveals that Senior College Managers EXPECT their College to be ranking in first position of Google for their key provision and services to employers.
Scroll the page to receive your College’s complimentary Google Ranking Report on how you are currently ranking for your key provision and services:
- 87% of respondents expected their College to rank in first position in Google for apprenticeships in all their core catchment areas…
- 85% felt ranking highly in Google would help them sell more full cost training...
- 79% felt their Marketing Department should be responsible for ensuring the College was ranking highly in Google…
- 75% of respondents expected their College to rank in first position in Google for statutory qualifications such as First Aid in their core catchment area
- 77% felt their College’s website will be critical factor in helping sell business training to employers in the future
- 67% felt their current employer pages were not effectively selling the benefits the college can offer employers
Here is what one Director of Marketing at a leading FE College said to us…
“We know we have not paid enough attention on the training employers are searching for on Google day in and day out and where we are ranking in the search engine results compared to other colleges and training providers…”
FEmarketing invite you to receive your College’s complimentary Google Ranking Report outlining where you are currently ranking for the training courses that employers are looking for on Google…
You will also receive a free thirty minute webinar to ask any questions you may have on how to improve your Google rankings and increase your enquiries from employers over the coming months.
Just complete the form below and check your email to reserve your complementary Ranking Report and webinar feedback session.
SEO For FE Colleges Programme Is Launched…
FEmarketing are delighted to announce the next round of the acclaimed SEO for FE Colleges training.
Read about the training and the feedback from participating colleges
Want to check your College’s current Google Rankings?
FEmarketing invite you to receive your College’s complimentary Google Ranking Report outlining where you are currently ranking for the training courses that employers are looking for on Google…
You will also receive a free thirty minute webinar to ask any questions you may have on how to improve your Google rankings and increase your enquiries from employers over the coming months.
Just complete the form below and check your email to reserve your complementary Ranking Report and webinar feedback session:
The SEO for FE Colleges Training Programme Is Coming…
Register below NOW to receive full details of ‘The SEO for FE Colleges Training Programme’ AND to receive a FREE copy of your College’s latest Google Ranking Report, worth £97 + VAT…
FEmarketing will be delivering ‘The SEO for FE Colleges Training Programme’ in February 2011 – the first online training programme 100% dedicated to helping your FE College to improve your Google Rankings…
Register your interest below and we will send you the full details of the training programme,the early bird discounts when we formally launch the programme in early December and your College’s latest Google Ranking Report, worth £97 + VAT…
Your College may be missing out on hundreds of training opportunities every month because your training courses are not ranking in the first three positions of Google…
Your College SHOULD be dominating the Google rankings for your provision – yet our research proves that private training providers who invest in search engine optimisation consistently rank higher in Google and receive more training enquiries than FE Colleges…
Starting in February 2011 we will share with you tried, tested and proven strategies to improve your Google Rankings WITHOUT investing in expensive search engine optimisation consultants (or cheap imitations).
The programme will be delivered online over eight weeks so your college can implement the strategies step by step at your own pace without attending an external workshop or seminar…
During the eight week programme we will show you step by step how to:
- Research exactly the courses and training your target audiences are searching for on Google…
- Analyse your competition’s SEO strategy to identify what you need to do to achieve top rankings…
- Develop an SEO strategy that meets your College’s enrolment and business objectives…
- Optimise your existing web content to meet Google best practice…
- Effectively create and distribute content that will promote your training expertise and drive more targeted traffic to your College’s website…
- Implement tried, tested and proven link building strategies to help you achieve high Google rankings…
- Continually maintain your high Google rankings and insulate your rankings from your competition…
If you are looking to generate more enquiries from prospective learners and employers actively looking on Google for your training courses and qualifications then you must participate in this programme.
The training programme is perfect for your College if you are looking to achieve top rankings in Google for your:
- Training courses for employers
- Apprenticeship provision
- Higher Education provision
- Restaurant, Beauty Salon and Fitness Club
- Conference facilities
We will be offering your College the opportunity to benefit from exclusive early bird discounts (and avoid the pending VAT increase) when you reserve your place before Wednesday 15th December 2010….
Register your interest below and we will send you your College’s latest Google Ranking Report at no cost AND the full details of the training programme when we formally launch the programme in early December…
3 Online Strategies for FE Colleges
Click play to watch the video below outlining the 3 Online Strategies FE Colleges Are Focusing On Over The Next 12 Months (turn up your speakers) – You can also download all the slides from the link below
Download slides from the video (Save As…)
Access the research NOW by calling Simon Connor On 01844 355682 or email simon@femarketing.co.uk
Video – 7 Reasons Your College Website May NOT Be Engaging Employers…
Click the play button below to discover how to download your FREE videos of “The 7 Reasons Why Your College’s Website May NOT Be Engaging Employers”:
Here’s what you will discover:
- Video 1: The biggest mistake that training providers, especially FE colleges, are making engaging employers…
- Video 2: Why this marketing error is costing FE colleges hundreds of training enquiries every year…
- Video 3: Why your college’s website may be costing you training opportunities…
- Video 4: This one factor alone could be putting numerous employers off your website…
- Video 5: Why NOT displaying this content definitely stops employers contacting training providers…
- Video 6: If you are not proving you can deliver this service then it could be costing your college tens of thousands in full cost training fees…
- Video 7: Why demonstrating your college’s expertise online can be invaluable to an employer looking for training…
- Video 8: Why you MUST display this content for decision makers or risk missing out on training opportunities..
- Video 9: 5 steps to developing an employer responsive website…
Simply enter your name and college email in the boxes and you’ll receive an email giving you the link to the first video on ”The biggest mistake that training providers, especially FE colleges, are making engaging employers”…….
When Is The Right Time To Redesign Your College’s Website?
Are you planning to redesign your College’s website in the next twelve months?
When are you planning for the revamped website to go live?
More Colleges are asking FEmarketing for advice on when they should launch their web design project.
Here’s the dilemma – do you wait until the summer or do you launch during the academic year?
According to our research, over 60% of the colleges who have redesigned their website over the last three years have launched their new website to coincide with the GCSE results or enrolment period.
The conventional wisdom is that the summer period is the optimum time to tackle the web redesign whilst the learners and staff are away and, in theory, it is less frantic…
Feedback from Colleges we have spoken to suggest that trying to redesign the website over the summer period is not without it’s challenges.
If you are planning to redesign over the summer please factor in the following:
Get any input or course content from departmental staff in June at the latest and don’t leave it until July to chase them.
If you need to canvass feedback on departmental requirements for the website please ensure this is undertaken as early as possible.
This not only reduces the stress of chasing content but also ensures that you have taken into account any suggested improvements (even if you don’t implement all of them!).
You can nearly bet that when the site is presented initially to staff there will be someone who will express extreme views on what is wrong with it. In our experience this tends to be the person who was the most elusive when you were chasing their content.
Make sure that you have factored in when key personnel at the college and web agency are on vacation
One of the major drawbacks is that key members of the website project team will be naturally out of contact during July and August.
We observed a situation recently where at least 2 members of a project team were absent at the same time for four consecutive weeks – an unavoidable situation as the leave was booked before the web redesign project was even mooted.
As you can imagine this can lead to chaos – at the very least the worst that can happen is that the project can grind to a halt if the situation is not planned in advance.
Make sure your web agency / design team are fully aware of the launch date
If you need the site to go live at a specific time such as GCSE results or enrolment then it is imperative that all members of the project team are aware of this.
When you are appointing an external agency make sure that they understand the requirements BEFORE you award them the project – ideally get them to confirm in writing before contracts are exchanged that they are aware of the deadlines.
From our research less than 50% of the college website projects we reviewed were completed in time for the initial launch date.
Decide when you want the revamped site to go live – if you want it fully operational in time for GCSE results and enrolment then make sure that all designs and content are signed off by July – this could allow the web team about 3 weeks to undetake thorough testing of the site.
Manage the internal expectations of your colleagues…
One College told us of their harrowing experience from a couple of years ago – they had planned their site to go live during October to coincide with the launch of their school leavers campaign.
Unfortunately during the second week of August, the Senior Management Team stated that they wanted the new site to coincide with the new tv advertising campaign in the last week of August.
Needless to say the marketing and web design agency strongly argued their case that the site could not be launched six weeks ahead of schedule.
Their pleas fell on deaf ears and were told in no uncertain terms that they had to deliver the website in late August and not in October.
The results were frankly shocking and in many ways damaged the credibility of the college as the final product was far inferior due to the rushed nature of the project…
If you are planning to redesign your College’s website in the next twelve months then call us on 01844 355682 and we can point you in the right direction…
Employer Engagement Online Report Is Coming Soon…
A quick heads up to let you know that The Employer Engagement Online Best Practice Report will be released to the FE sector in December 2009.
This will be the most comprehensive analysis to date of what employers are looking for when they research training providers on Google.
FEmarketing’s Engaging Employers Online Best Practice Report shows you practical guidelines to help your college sell more training services to employers looking online…
- 50 examples of FE college employer pages and websites to benchmark against…
- 200+ screenshots and examples of best practice from FE college websites…
- 17 design best practice factors to help you create the content that employers are looking for on training provider websites…
- Feedback from employers on what they look for on training provider websites and what they ignore…
Read more about The Employer Engagement Online Best PRactice Report