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How to
Convert Even More Of Your College's Website Traffic Into Train to Gain Contracts, Learners And Additional Income Streams...
Your
Website Optimisation Health Check Report Will Help Your College...
- Identify the
prospective learners and employers who visit your website, how they
found you and what courses
and services they are interested in (so you
can find more just like them...)
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- Increase
the online enquiries your receive from prospective learners
and employers
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- Improve
your search engine rankings and enquiries you receive from Google
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- Rank
higher than other FE Colleges and private training providers
in your LSC Region in the
search engines
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What other FE colleges are saying about their Website Optimisation Health Check Report...
Gillian Donald, Director of Business Enterprises for Bournemouth & Poole College, said:
"An excellent review of our website with clear, practical recommendations to improve our online marketing to businesses.
An honest and straightforward report on the effectiveness of our online marketing.
The recommendations from this Health Check will inform our future planning." |
Lisa Edge, Business Systems Manager, for Blackburn College, said:
"The
college is extremely pleased with the detailed report received from
FEmarketing with regard to the Website Health Check.
The detailed analysis highlighted some very interesting issues which could have otherwise been overlooked.
The report has vastly contributed to the decision to re-design the
entire website and in the way the college analyse its data
in future.
The benefits of purchasing the report have well outweighed the investment!" |
Julie-Anne Houldey, Director of Marketing for Bournemouth & Poole College, said:
"Due to the expertise of our web team, we were fairly confident of our web profile and ranking.
The Health Check from FEmarketing validated this, but also gave us some practical recommendations for future strategies.
The reports were well laid out and provided focus for ongoing web development and e-marketing" |
Stephen Drysdale, Marketing Manager for Hopwood Hall College, said:
"The Website Optimisation Report gave us an independent
baseline
to work from that contained benchmarking and comparisons with our
competitors.
Most importantly the report showed not only what was and was not
working but also the steps to take to improve matters.
If you are not a website "techy" this gives you high quality evidence
to take your website forward." |
Amila Moslimani, Web Services Manager for Guildford College, said:
"A big thank you for our Website Optimisation Report.
It was packed with brilliant ideas on how to engage learners and employers.
Not only did you give us a comprehensive analysis of our college's
search engine rankings and comparisons with our main competitors, you
also outlined recommendations on how to make SEO and online marketing
work for us.
We look forward to working with you on the Online Marketing and Employer Engagement Programme"
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Do you know exactly what happens to the thousands of prospective
learners and employers who visit your College's website every month?
Are you looking for no-cost improvements to your
College's website that will help you generate even more enquiries from
prospective learners and employers?
Here's the reason why you should be...
When prospective learners and employers are researching Colleges and
training providers online then your website could be their first
impression of your College...
However, if your website is difficult to navigate, if your visitors
can not easily find what they are looking for or you are not stating
clearly how
you can help prospective learners and employers then they could leave
AND MAY NEVER RETURN....
The good news is that your College's website could be engaging
even more learners and employers with
a just few
simple changes and WITHOUT the expense of a full website
redesign.
Introducing the College Website Optimisation Health Check Report...
Your Website Optimisation Health Check Report will contain over fifty pages of tried, tested and proven strategies that will
help your College convert more of your website traffic into
additional revenue and further improve how you engage learners
and
employers via your website.
Your Website Optimisation Health Check Report is the first step in
helping you gain an even bigger return on investment from your website.
Using our bespoke diagnostic software and online marketing
expertise, FEmarketing will:
- Undertake
extensive analysis of your College's website traffic and statistics
(and as a special bonus
give you a template to help you effectively monitor your website
statistics monthly).
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- Offer
comprehensive solutions on how to further improve your visitor's
experience of your website (and motivate even more prospective learners
and
employers to request more information).
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- Review your search engine
rankings for your FE, HE or employer training programmes (and outline
tried, tested and proven strategies to
further improve your rankings and the enquiries you receive
from Google).
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- Assess
how other FE Colleges in your LSC Region are marketing themselves on
Google (and tips on how to beat them in the search engine
rankings).
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- Produce a comprehensive
downloadable report with step by step action plans to help you
implement the recommendations (and help you achieve your online
marketing objectives).
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Note: Our goal is to deliver your College Website Optimisation
Report within 28 days of you placing your order. Reserve your Report
NOW so by this time next
month you can be implementing tried, tested and proven online
marketing strategies.
Here's just a very small selection of what your Website Optimisation Health
Check Report will contain....
Section
I: Analysis of your College's Website Traffic
In this
section your website's visitor traffic will be analysed:
- The simple statistics you
must monitor
every month or you could risk losing employers and prospective
learners to other FE Colleges and training providers...
- The statistics that
highlight the demand for your FE and HE provision...
- How this data can help you
engage learners on social networking websites...
- Why up to 49% of your
website visitors may be missing your most important messages...
- How to effectively track
where your visitors are coming from...and how to find more of them...
- The exact methods people
are using to find your website and why you may need to amend your Home
Page...
- Using Google Analytics?
How to set it up to maximise your return on your investment from your
website spend...
Click here to read the full contents of your College Website Optimisation Health Check Report
Section
II: Overview of your College's Website
In this
section you will benefit from an objective overview of your
College's website combined with effective recommendations that will
help your visitor's experience and increase
their participation in your website:
- Why your Home Page is
still THE most important page on your website...
- Some simple amendments
that will help your visitors find exactly what they are looking for...
- Does your Home Page have
these? If not you could be missing out on thousands of visitors every
month...
- Video on your Home Page?
The right and wrong way to display online video...
- The key to getting your
visitors to click on more pages...
- The biggest oversight you
can make online with employers and why it can damage your College's
credibility in engaging employers via your website...
- Do you have these from
your students? If not you are really missing an opportunity to impress
prospective learners...
- One simple technique that
can help really promote your Open Evenings on your website...
- Can visitors download your
prospectus online? If so it MUST be able to perform this one key
function...
- The one thing that all
employers are
looking for when they visit your site and why your College may be
losing training opportunities to other Colleges and private training
providers...
Section
III: Online Marketing
Online
Marketing MUST form an
integral part of your College's overall strategy to acquire and retain
more high value learners and help your College achieve your employer
engagement and Train to Gain objectives.
In
this section your College's website will be benchmarked against the best practice shared in
FEmarketing's research on how Colleges engage employers and learners
online.
- Why your College's website
may not be fulfilling its full potential and the simple steps to help
rectify it...
- Need to capture more
contact details from your website visitors? 7 pages where you MUST
capture contact details...
- Tried, tested and proven
strategies for converting more online enquiries into training contracts
and learners...
- Does
every page on your website have this? If not it could be costing you
hundreds of learners every year to your competitors…
- The 6 proven strategies
every College MUST implement to drive more traffic to your
website...
Section
IV: Search Engine Optimisation
Search Engine
Optimisation (SEO)
is aimed at achieving the highest position possible in the
'organic listings' on the search engine results pages.
SEO should be factored into
your
College's online marketing strategy as it can help you meet your online
objectives such as generating enquiries and enrolments or simply
building awareness.
In this section you will discover how your
College appears in the search engines, focusing on the marketing
opportunities of improving your
Google rankings...
- Simple strategies to make
your courses and services rank highly on Google (and why most Colleges
are getting this wrong)...
- How to easily improve your
search engine rankings by making these subtle changes...
- How to check what Google
is saying about your College website and why this may be costing your
College learners and employers...
- How making these changes
will motivate even more people to click on your
Google listing...
Section
V: Your College's Search Engine Rankings
In this
section you will discover how your College is currently ranking in the main
search engines.
- Deliver HE Degrees? We'll
show you how you compete nationally and locally for your
provision..
- Compare your rankings for
your FE and Employer provision with other FE Colleges and private training providers in your LSC
Region...
The next
steps are so simple....
Just complete the form below and we will contact you to
discuss your College Website Optimisation Health Check Report with you.
Every day you don't take
action to further optimise your website you
could be losing potential employers and learners interested in your
programmes and services to other Colleges and training providers.
Now is the time to take action to further improve your website and your
opportunities to generate even more online enquiries via your website.
Just enter your details below and then click "Contact Me About The
Website Optimisation Report".
We will then contact you to answer any questions you may have
about your Report.
We look forward to discussing the Website Optimisation Health Check
Report in more detail with you...
Your details are safe with us and we will NEVER sell them or pass them
on to any third parties...
FE Colleges who purchased the Website Optimisation Health Check Report were also interested in...
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SkillsBank
Ltd
Morland House, Station Road
Chinnor, Oxon , OX39 4QA
Tel:
01844 355682
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