Digital Marketing Training
FEmarketing are delighted to announce our latest Digital Marketing Training for FE Colleges we are delivering 2012:
- SEO for FE Colleges Training
- Google Analytics Best Practice for FE Colleges
- Using LinkedIn To Sell Apprenticeships & Training To Employers
- Developing An Employer Responsive Website & Selling More Training Online
- College Website Best Practice Training
These training sessions have being developed with FE College Marketing Managers and Digital Marketing Officers to help your College gain the maximum return on investment from your website and your marketing budget.
The objective is to deliver the latest tried, tested and proven strategies to your College without the inconvenience of attending external workshops.
All the training can be delivered via webinar for your College and up to 14 delegates to make this as cost effective as possible for you.
Alternatively your College can access the training via group webinar training sessions with a maximum of 14 other Colleges participating.
To check availability and book your training sessions contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
Read what other Colleges say about FEmarketing’s Digital Marketing Training & Consultancy…
1. SEO for FE Colleges – Continually Improving Your Google Rankings
The SEO for FE Colleges Training will show your College how to continually improve your Google Rankings, outrank your competition and increase your course and training enquiries…
If your College wants to sell more training courses to employers, generate more enquiries from school leavers, adults or prospective HE learners then FEmarketing invite you to participate in this training …
Upon completing the SEO for FE Colleges training you will be able to:
- Research exactly the courses and training your target audiences are searching for on Google…
- Analyse your competition’s SEO strategy to identify what you need to do to achieve top rankings…
- Develop an SEO strategy that meets your College’s enrolment and business objectives…
- Optimise your existing web content to meet Google best practice…
- Effectively create and distribute content that will promote your training expertise and drive more targeted traffic to your College’s website…
- Implement tried, tested and proven link building strategies to help you achieve high Google rankings…
- Continually maintain your high Google rankings and insulate your rankings from your competition…
Who Should Participate in The SEO For FE Colleges Training Programme?
- College Digital Marketing Officers
- College Website Developers & Designers
- College Marketing Managers & Marketing Officers
- College Press & Communications Officers
How Can The SEO For FE Colleges Training Programme Be Delivered?
- Bespoke 1 day online webinar for your Marketing and Web Development Team
- OR Delivered by weekly webinars across 5 weeks for your Marketing and Web Development Team
- OR Delivered in half day group webinar with a maximum of 14 participating Colleges
What is Included In The SEO for FE Colleges Training Programme?
- Full training for your Marketing and Web Development Team
- 1 X 30 minute webinar to help your College develop and implement your SEO strategy (worth £147)
- 6 months of access to your College’s Google Ranking Reports (worth £582)
What is Your College’s Investment In The SEO for FE Colleges Training?
£175 + VAT£147 + VAT per attendee participating in Group Webinar Training (maximum of 14 Colleges participating)£550 + VAT£495 + VAT per College for the bespoke webinar delivery- £995 + VAT per College for delivery at your College
Dates For The SEO for FE Colleges Training:
- Group Webinar Training (Maximum of 14 Colleges Participating):
* Dates For January & February To Be Announced Shortly
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s SEO for FE Colleges Training…
To book the SEO for FE Colleges training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
2. Google Analytics Best Practice For FE Colleges
This training will show your College step by step how to fully understand who is visiting your College website, how they found your website and how they navigate the website.
If your College wants to continually improve your web content to meet the needs of your target audience then FEmarketing invite you to participate in this training:
Upon completing the Google Analytics Best Practice for FE Colleges training you will be able to:
- Critically evaluate your College’s web analytics data and understand what is happening on your website
- Understand the metrics critical to your College
- Utilise web analytics data to optimise your College’s website performance
- Create funnels and goals for your analytics
- Develop your own reports for Senior Management
Who Should Participate in The Google Analytics Best Practice For FE Colleges Training Programme?
- College Digital Marketing Officers
- College Website Developers & Designers
- College Marketing Managers & Marketing Officers
- College Press & Communications Officers
How Will The Google Analytics Best Practice For FE Colleges Training Be Delivered?
- 2.5 hour bespoke online webinar for your Marketing and Web Development Team
- OR delivered in in 2.5 hour group webinar with a maximum of 14 participating Colleges
What is Your College’s Investment In The Google Analytics Best Practice For FE Colleges Training?
£125 + VAT£112 + VAT per attendee participating in Group Webinar Training (maximum of 14 Colleges participating)£325 + VAT£295 + VAT per College for the bespoke webinar delivery- Package includes 30 minute follow up webinar to review analytics data
Dates For The Google Analytics Best Practice For FE Colleges Training:
- Group Webinar Training (Maximum of 14 Colleges Participating):
* Dates For January & February To Be Announced Shortly
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s Digital Marketing Training & Consultancy…
To book the Google Analytics Best Practice for FE Colleges training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
3. Using LinkedIn To Sell Training & Apprenticeships To Employers Training
This training will show your College step by step how to use LinkedIn to connect with your target audience who would benefits from your College’s training and apprenticeship services.
If your College wants to be positioned as the experts in training and development then your key staff must have a strong presence on LinkedIn.
Upon completing the Using LinkedIn To Sell Training & Apprenticeships To Employers training you will be able to:
- Create and optimise your Linked In profile
- Develop your Network and Community
- Raise your profile and online reputation
- Utilise tools to engage your target audience
Who Should Participate in The Linked In For FE Colleges Training Programme?
- College Senior Management
- College Business Development Team
- College Marketing Managers & Marketing Officers
How Will The Linked In For FE Colleges Training Be Delivered?
- 2.5 hour online webinar for your Business Development Team
- OR 1 Day delivery at your College
- OR delivered in in 2.5 hour group webinar with a maximum of 14 participating Colleges
What is Your College’s Investment In The LinkedIn For FE Colleges Training?
£125 + VAT£112 + VAT per attendee participating in Group Webinar Training (maximum of 14 Colleges participating)£550 + VAT£495 + VAT per College for the bespoke webinar delivery- £995 + VAT per College for delivery at your College (this can be combined with the Developing Employer Responsive Website Training)
Dates For The Linked In For FE Colleges Training:
- Group Webinar Training (Maximum of 14 Colleges Participating):
* Dates For January & February To Be Announced Shortly
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s Training for Employer Engagement Teams…
To book the LinkedIn for FE Colleges training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
4. Developing an Employer Responsive Website & Selling More Training Online
This training will show your College step by step how to develop web content that will meet the needs of employers looking for training and development services.
According to research 81% of employers search on Google when sourcing for services such as training providers. If you are looking to sell more full cost training or promote your Apprenticeships to employers then FEmarketing invite you to participate in this training:
Upon completing the Developing an Employer Responsive Website training you will be able to:
- Develop content and training programmes to meet the needs of employers…
- Understand how employers source and select training providers on Google offering Short Courses and Bespoke Training…
- Effectively promote your Apprenticeship Programmes to employers online
- Generate more training enquiries through your College’s Website
- Implement tried, tested and proven online marketing strategies to drive more employers to your website
- Help your employer engagement team to sell even training using your College’s website
Who Should Participate in The Developing an Employer Responsive Website Training?
- College Digital Marketing Officers
- College Website Developers & Designers
- College Marketing Managers & Marketing Officers
- College Business Development Team
How Will The Developing an Employer Responsive Website Training Be Delivered?
- 1 day online webinar for your Marketing and Web Development Team
- OR 1 Day delivery at your College
- OR Delivered in 1 day group webinar with a maximum of 14 participating Colleges
What is Your College’s Investment In The Developing an Employer Responsive Website Training?
£175 + VAT£147 + VAT per attendee participating in Group Webinar Training (maximum of 14 Colleges participating)£550 + VAT£495 + VAT per College for the bespoke webinar delivery- £995 + VAT per College for delivery at your College (this can be combined with the Using LinkedIn To Sell Training & Apprenticeships To Employers Training)
- Bespoke Training Package includes The Engaging Employers Online Best Practice Report (Digital Version value £195)
Dates For The Developing an Employer Responsive Website Training:
- Group Webinar Training (Maximum of 14 Colleges Participating):
* Dates For January & February To Be Announced Shortly
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s Training for Employer Engagement Teams…
To book the Sell More Training Online training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
5. College Website Best Practice Training
This training will show your College step by step how to develop web content that meets the needs of school leavers, adults and prospective HE learners.
If you are looking to increase traffic to your college’s website, increase more enquiries from prospective learners or want to generate a greater return on your online marketing investment then FEmarketing invite you to participate in this training:
Upon completing the College Website Best Practice training you will be able to:
- Benchmark your homepage , school leaver, adults, and HE content against FE College Website Best Practices
- Identify how visitors to your website found you and what courses and programmes they are interested in….
- Develop web content that meets the needs of your key target audiences …
- Generate more enquiries through your College’s Website
- Implement tried, tested and proven online marketing strategies to drive more visitors to your website
Who Should Participate in College Website Best Practice training?
- College Digital Marketing Officers
- College Website Developers & Designers
- College Marketing Managers & Marketing Officers
How Will The College Website Best Practice Training Be Delivered?
- 3 hour online webinar for your Marketing and Web Development Team
- OR 1 Day delivery at your College
What is Your College’s Investment In The College Website Best Practice Training?
£550 + VAT£495 + VAT per College for the webinar delivery- £995 + VAT per College for delivery at your College (this can be combined with the Developing an Employer Responsive Website Training)
Dates For The College Website Best Practice Training:
- College Webinar Training (for up to 14 of your colleagues):
* Dates For January & February To Be Announced Shortly
Read what other Colleges say about FEmarketing’s College Website Best Practice Webinars…
To book the College Website Best Practice training contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
Booking Your College’s Training Sessions
As these courses are based on specific requests from College Marketing Managers and Digital Marketing Officers demand for training sessions between September and December is expected to be high.
To check availability and book your training sessions contact Simon Connor on 01844 355682 or simon@femarketing.co.uk
