FE College Employer Engagement Online Best Practice Report
How To Engage Even More Employers Via Your College’s Website…By Offering The Training Programmes That Employers In Your Catchment Area Are Searching For On Google…
The FE College Employer Engagement Online Best Practice Report is the most comprehensive analysis available on what employers are searching for on Google and how they search for training providers online…
Watch this video on the research findings of The FE College Employer Engagement Online Best Practice Report:
Scroll the page to watch the next video…
* Feedback from employers on the content they EXPECT to see on training provider websites and why they ignore some FE college websites
- * 54 case studies of FE college employer pages and websites to benchmark against…
* 460 creative samples and examples of best practice from FE college websites…
- * 17 design best practice factors to help you create the content that employers are looking for on training provider websites…
Special Offer – Discover why your college can save up to 55% off the FE College Employer Engagement Online Best Practice Report when you reserve your copy by Friday 26th February 2010 – read on for all the details…
Top Ten Questions Answered In The Employer Engagement Online Best Practice Report:
- Why are employers using Google to research training providers instead of the Yellow Pages or Training Directories?
- Which are the training programmes most searched for by employers on Google?
- How do employers use Google to search for training providers?
- What are the types of training that organisations are looking to invest in over the next 12 months?
- Why do employers select training providers based on their rankings in Google?
- Why do employers rarely go beyond the first page of the Google search engine results?
- Which results do employers click on in the Google search engine results?
- What content do employers expect to see on training provider websites?
- Why are testimonials, case studies and sector expertise so critical to engaging employers online?
- How do employers select providers offering Short Courses or bespoke training?
Who Will Benefit Most From This Practical Research?
The Engaging Employers Online Best Practice Report is specifically for ALL employer engagement, marketing and web development professionals working within the FE sector.
- FE College Employer Engagement professionals looking to convert more enquiries from employers into training contracts
- FE College Marketing professionals looking to help generate more leads for your Employer Engagement team
- FE College Web Development teams looking to develop web content that meets the needs of the Employer Engagement team and employers searching for training providers
The goal of the Engaging Employers Online Best Practice Report is to help you to continually develop your web content to meet the specific needs of employers searching on Google for training providers…
In the current economic climate it is critical that your FE college is visible in Google to organisations searching for staff development and training services.
For some FE colleges, who are seeing their Train to Gain funding provision frozen, they will have to sell even more full cost training services to help them achieve their employer responsiveness income targets.
The good news is that even in the current economic climate more employers than even are using Google to search for training providers who can help them with staff development.
According to research 81% of business to business (B2B) buyers now use Google as their first step in the process of finding new suppliers and vendors (Source:Enquiro Business to Business Survey 2007).
But here’s the bad news – if employers can not find your training on the Google results pages OR the information on your employers pages does not meet what employers are looking for then this could be costing your college hundreds of training opportunities every year.
FEmarketing have produced The FE College Employer Engagement Online Best Practice Report at the request of our clients who wanted a step by guide on how to engage more employers looking on Google for training providers.
How data for The FE College Employer Engagement Online Best Practice Report was gathered:
FEmarketing spent twelve weeks working closely with a group of employers and organisations so that we could fully understand:
- What training courses they were prepared to invest in during the current economic climate
- How they researched and sourced training providers…
- Who undertook the research and their decision making criteria…
- Why they use Google as their primary research tool to find training providers…
- How they search on Google and the results they click on and why…
- What information employers were looking for on training provider websites…
- What factors would exclude a training provider website from an employer’s short list…
- What they liked and disliked about FE college and training provider websites…
FEmarketing then invested over 450 hours in benchmarking over 420 FE college and private training provider websites to identify:
- How they are using their college’s website to promote training and consultancy to employers and organisations
- If their college’s website met best practice criteria by delivering the content that employers are looking for
We then invited 54 colleges to participate in the research as they had demonstrated elements of best practice on their employer pages…
One FE college estimated that if it would cost them over £10,000 in order to carry out this level of research on their own…
Here’s an overview of the contents of The Employer Engagement Best Practice Report:
- Why one FE college’s website nearly LOST them a £30,000 training contract with an national organisation…(page 14)
- The ten training programmes that your college MUST offer to meet the needs of employers over the next twelve months…(page 23)
- The 33 training courses MOST searched for by employers and organisations on Google…(page 24)
- Why your college may be missing out on hundreds of training opportunities every year with employers…(page 32)
- How to create website content that meets the exact needs of the 3 people your college’s employer pages must be designed for…(page 34)
- Why making this one change to their college’s website dramatically improved their response from employers…(page 35)
- The content that employers EXPECT to see on training provider websites and why they ignore some FE college websites…(page 36)
- The biggest mistake that training provider websites make and how to avoid it…(page 38)
- What employers really dislike about training provider websites and how to make your college’s website stand out…(page 42)
- 8 factors to consider when displaying your Short Courses information…(page 44)
- How these FE college websites are meeting the EXACT needs of employers in their catchment area…(page 47)
- The one thing that every FE college marketing and web development team MUST do as a matter of urgency to help engage more employers…(page 48)
- Why these FE colleges launched a separate website to promote training to employers…(page 50)
- 13 examples of FE colleges with separate training websites…(page 53)
- Why your college’s homepage is critical to helping you engage employers…(page 66)
- 12 examples of how FE colleges are using their homepage to promote their training to employers…(page 67)
- 5 factors to consider when designing your landing page for employers…(page 73)
- 9 employer landing pages to help you develop your employer content…(page 74)
- 6 critical outcomes to consider when developing copy for your employer pages…(page 83)
- The one word about your college’s service that employers WANT to see on ALL your marketing literature…(page 83)
- 26 examples to help your college promote the benefits of your training services to employers…(page 84)
- Why your navigation is critical to helping you engage employers…and 22 navigation factors to consider…(page 96)
- 16 examples to help you improve your navigation to engage more employers…(page 97)
- Why your college MUST display your sector expertise to employers…(page 103)
- 16 examples to help you prove your sector expertise to employers(page 104)
- 20 factors to consider when developing your course content and training programmes to meet the needs of employers…(page 114)
- 11 examples to help you further improve your course content for employers looking for training programmes…(page 115)
- Why offering this option to employers can instantly improve your credibility and 10 examples of how FE colleges are doing it on their website…(page 126)
- 4 critical elements you must consider when displaying case studies online…(page 140)
- 16 examples to help you use case studies effectively to prove your expertise and engage employers…(page 140)
- 15 examples to help you effectively use testimonials to further prove your credibility…(page 157)
- 17 examples to help you promote your training services and grow your online database of employers…(page 169)
- 12 examples to help you develop your Short Courses content …(page 183)
- 14 examples to help you promote your Bespoke Training to employers…(page 193)
- 15 examples to help you promote Train to Gain to employers…(page 205)
- 16 examples to help you promote Apprentices to employers…(page 219)
- 54 FE college websites to benchmark your employer content against…(pages 235-343)
Here is what other FE colleges have said about FEmarketing’s reports…
An honest and straightforward report on the effectiveness of our online marketing. The recommendations from this report will inform our future planning.”
Gillian Donald
Director of Business Enterprises
Bournemouth & Poole College
“The reports were well laid out and provided a focus for ongoing web development and e-marketing.”
Julie-Anne Houldey
Director of Marketing
Bournemouth & Poole College
“The College is extremely pleased with the detailed report received from FEmarketing …The detailed analysis highlighted some very interesting issues which could have otherwise been overlooked.
The report has vastly contributed to the decision to re-design the entire website and in the way the College analyse its data in future.
The benefits of purchasing the report have well outweighed the investment! Many Thanks”
Lisa Edge
Business Systems Manager – Employer Responsiveness
Blackburn College
“A big thank you for your Report. It was packed with brilliant ideas on how to engage learners and employers.
Not only did you give us a comprehensive analysis of our college’s search engine rankings and comparisons with our main competitors, you also outlined recommendations on how to make SEO and online marketing work better for us…”
Amila Moslimani
Web Services Manager
Guildford College
“FEmarketing’s Report gave us an independent baseline to work from that contained benchmarking and comparisons with our competitors.
Most importantly the report showed not only what was and was not working but also the steps to take to improve matters. If you are not a website “techy” this gives you high quality evidence to take your website forward.”
Stephen Drysdale
Marketing Manager
Hopwood Hall College
Here is why you can access the FE College Employer Engagement Online Best Practice Report for up to 55% off when you reserve your copy by Friday 26th February 2010…
For a limited time only we have put together some package options so that your college can receive all this research and best practice criteria for a fraction of the cost…
All of FEmarketing’s consultancy clients will shortly be receiving their copy of the FE College Employer Engagement Online Best Practice Report as we know that the strategies shared will help them engage even more employers over the next twelve months.
We are not sure however how much demand there is from FE colleges for a step by step guide that shows them how to engage employers who are looking for training providers on Google.
We are testing this report with FEmarketing subscribers to see if it is worth investing our time to promote the report – if demand is not great, then we are only going to release this data to our clients who invest in our expertise.
However, if demand is good, then we will be raising the price to at least £495 plus VAT.
If you want to access this research before the prices increases or we only make the data available to our existing clients then we invite you to investigate the packages we have developed when you reserve your report by Friday 26th February 2010:
Watch this video on the bonuses you receive when your College invests in the Employer Engagement Online Best Practice Report...
Watch this video on your exclusive discounted packages when your College invests in the Employer Engagement Online Best Practice Report…
FE BRONZE PACKAGE
= £495 plus VAT £297 plus VAT (40% discount)
When you reserve your copy of the report by Friday 26th February you will be able to access all the research and best practice strategies for just £297 plus VAT.
That’s a saving of 40% or £198 off the published price of the report…
You will also receive all the bonuses detailed below…
FE SILVER PACKAGE
+ 
= £990 plus VAT £495 plus VAT (50% discount)
You will receive:
- The FE College Employer Engagement Online Best Practice Report (£495 plus VAT)
- The FE College Homepage Design Best Practice Report (£495 plus VAT)
You can access both of these reports for just £495 plus VAT – that’s a saving of 50% or £495 off the published prices of the reports.
You will also receive all of the bonuses detailed below…
FE GOLD PACKAGE
+ + 
= £1485 plus VAT £795 plus VAT (55% discount)
You will receive:
- The FE College Employer Engagement Online Best Practice Report (£495 plus VAT)
- The FE College Homepage Design Best Practice Report (£495 plus VAT)
- Your college’s Google Analytics Report (£495 plus VAT).
FEmarketing will deliver to you a comprehensive Google Analytics Report on how your thousands of visitors are navigating your college’s website and the actions they are taking.
FE colleges pay FEmarketing £495 plus Vat per month for this Google Analytics report.
When you invest in the FE Gold package you can receive all three reports for just £795 plus VAT – that’s a saving of £690 or 55%
And your satisfaction with the FE College Employer Engagement Report is 100% guaranteed…
100% Money Back Guarantee If You Are Not 100% Satisfied
If you are not satisfied that the employer engagement best practice strategies, data and samples in this report and your consultancy session (see below) will engage more employers than just return the report within 30 days for a 100% refund.
And here are some bonuses that we have included in the package to make sure that your satisfaction is 100% guaranteed:
Bonus 1: Your College’s Google Ranking Report (£97 value)
If your FE college is not ranking on the first page of Google for the training programmes that employers in your catchment area are looking for then you could be missing out on hundreds of training opportunities per year.
The Google Rankings Report will give your college a comprehensive assessment of where your college is ranking in Google for the training most searched for online by employers.
Your college’s Google Ranking Analysis Report will help your college to…
- Evaluate how highly your College is ranking in Google for your key programmes and services
- Establish which pages are most visible on the search engines
- Develop your search engine optimisation objectives going forward
If you are one of the first 20 FE colleges to reserve the FE College Employer Engagement Online Best Practice Report then we will also include an online web conference to go through the report to discuss the findings and recommendations to continually improve your college’s Google rankings – read on for more details…
Bonus 2: Employer Engagement Consultancy Session (£297 value)
FE colleges regularly pay £297 + VAT per hour for FEmarketing to benchmark their website processes and show them how to deliver the online content that will help them engage more learners and employers.
During our 60 minute Employer Engagement Consultancy Sessions we show you:
- How your current employer pages benchmark against best practice…
- How to deliver the content employers are looking for online…
- How to quickly and easily engage more employers via your college’s website…
- How to identify opportunities to promote your provision and services even more effectively to employers in your catchment area…
- How to improve your college’s Google rankings so that you can generate more incoming enquiries for your Employer Engagement team…
At the end of the session you will have numerous ideas and strategies to further improve thr user experience for employers visiting your website…
If you are one of the first 20 colleges to reserve your copy of The FE College Employer Engagement Online Best Practice Report you can receive your consultancy session absolutely free – saving your college £297 plus VAT.
Due to our existing commitments with FE colleges we can offer only offer twenty consultancy sessions for February and March 2010.
If you don’t want to miss out on this one to one session to help you implement the strategies outlined in The FE College Employer Engagement Online Best Practice Report then reserve your copy now by ringing Jason Ball on 01844 355679.
Here’s what other FE Colleges have said about our consultancy sessions and advice on improving their Google rankings:
“Many thanks for a very useful webinar this morning. Your comments and suggestions, particularly about how we can better compete with other colleges in our area in search engine rankings, were extremely helpful.
I now hope to be able to implement many of your recommendations as we look to redevelop our site over the coming months.
Many thanks once again.”
Lucy Mountford
Marketing & PR Manager
Newcastle under Lyme College
“Thanks for the webinar, it came at the perfect time during redevelopment of our Training 4 Business employer website.
Even in just one hour you provided lots of evidence to support our plans and recommendations, and it will hopefully help the marketing team to develop a successful strategy that can be understood and adopted by all the concerned parties.
Optimising a website can be a huge task, so your help in maintaining focus on clear and effective objectives could be a great advantage!”
Jason Fry
Web Developer
Marketing Department
South Kent College
“Thank you for your help and advice yesterday during what was a very informative and enjoyable feedback session. It is always very useful to have a fresh, independent view of how the college promotes itself.
Again, thank you for your input yesterday which was extremely constructive and has given us a focussed agenda for the development of the college’s website.”
Adrian Beynon
Assistant Principal
Bridgend College
Remember if after reading the FE College Employer Engagement Online Best Practice Report, receiving your college’s Google Ranking Report and participating in our Employer Engagement Consultancy Session you are not 100% satisfied that the strategies shared will help you engage more employers over the next 12 months then just return the report within 30 days for a 100% refund.
THE NEXT STEPS
If you want to be one of the 20 colleges receiving the Consultancy Session (worth £297 plus VAT) then call Jason Ball on 01844 355679 to receive one of the heavily discounted packages.
Once you have forwarded your purchase order number we will dispatch your copy of The Employer Engagement Online Best Practice Report by next day delivery.
We will then contact you to arrange your college’s Google Ranking Report and to reserve your Employer Engagement Consultancy Session.
Remember your The Employer Engagement Online Best Practice Report is 100% guaranteed – if you are not satisfied that the strategies shared in the report and your consultancy session will help you engage more employers in the next twelve months then just return the Report for a full refund.
Call Jason Ball NOW on 01844 355679 to reserve your copy – please leave a message if you cannot get through first time.