FEmarketing speaking at College Marketing Network Conference

FEmarketing.co.uk are delighted to announce we will be hosting two workshops at the College Marketing Network Conference on Monday 23rd November in Coventry: 

Marketing To School Leavers Online: 7 Website Mistakes Colleges Are Making (Monday 23rd November at 10.15)

As one Marketing Manager has stated to FEmarketing “Our College’s website is critical to achieving our marketing objectives if we have to reduce our offline marketing spend”  

FEmarketing have undertaken extensive research with Year 11 pupils to find out what content they look for on FE College websites when assessing further education options and what they ignore. Their feedback may surprise you…

 In the workshop we will share the results and outline the 7 biggest website mistakes colleges are making online when marketing their college to school leavers.

 

7 Reasons Why Your College Website May NOT Be Engaging Employers (Monday 23rd November at 11.45)

In the current economic climate FE Colleges must understand how employers are using Google to research, evaluate and select training organisations for staff development.

Research by FEmarketing.co.uk has identified how college websites can be overlooked by employers because they lack the content and credibility that employers are looking for when researching training providers on Google.

Based on feedback from employers this session will share seven of the biggest reasons why your College’s website may not be engaging as many employers as it could be…