Online Marketing & Search Engine Optimisation Coaching Programme
SkillsBank will work with College Marketing Managers & Employer Engagement Managers to help them become more effective with their online marketing.
This programme will be ideal for Colleges who want to:
- promote their services more effectively online.
The coaching will take the form of teleseminars, online video presentations and potentially live seminars.
This will be further supported by one-to-one coaching with each College participant to ensure that the strategies discussed are fully understood.
The curriculum for the coaching will include:
- Setting your Online Marketing goals and objectives
- Keyword Research & Analysis – the core of online marketing success
- Using search engines to engage employers
- Using search engines to promote College Services
- Researching your competition and how to beat them in the search engine rankings
- Optimising your WebPages for the search engines
- Running Pay Per Click Advertising Campaigns the right way
- Link Building & Directory Submissions – the foundations for long term success
- Using blogs, press releases and articles to promote your College
- Lead generating online
- Generating fees from 19+ learners
- Using online strategies to engage 16+ learners
To find out more about the Coaching Programme service please click here to go to the enquiry form. We’ll get in contact with you within 24 hours.
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