Your marketing team should have at least one in-house digital marketing measurement expert who can report on the effectiveness of your digital campaigns and website content.
But the challenge for so many College marketing teams is that they don’t have the time, resource and sometimes the internal expertise to really get to grips with their Google Analytics and Facebook Analytics data.
The FE Digital Marketing Measurement Best Practice Group brings together college marketing teams from across the UK to access digital marketing measurement best practices and learn together how to continually gain actionable insights from their Google Analytics and Facebook Analytics data.
The FE Digital Marketing Measurement Best Practice Group is for FE marketing professionals who don’t have the luxury of spending hours clicking on the overwhelming number of reports available in Google Analytics.
The core objectives of The FE Digital Marketing Measurement Best Practice Group are:
1. Deliver monthly webinars where FE marketing professionals come together to access Google Analytics, Google Tag Manager, Google Data Studio and Facebook Analytics best practices.
2. Help demystify the Google Analytics platforms and know which reports within Google Analytics to focus on and which reports to ignore for now.
3. Help FE marketing professionals to develop their Google Analytics and Google Tag Manager skills so they can gain insights which will help them make data driven decisions and help marketing teams to increase the ROI from their marketing campaigns.
Your team will benefit from monthly digital marketing measurement best practice training sessions with like minded marketing professionals from across the UK to hear the latest cutting edge practices that are working right now.
Your College’s membership of The FE Digital Marketing Measurement Practice Group entitles you to:
All of your marketing team can access all the content on The FE Digital Marketing Measurement Best Practice Portal including online training sessions such as:
- Google Analytics for FE Marketing Teams Fundamentals Training – every member of your team should watch this training so they know which reports to focus on and which to ignore for now
- Google Tag Manager for FE Marketing Teams Online Training – watch the step by step training videos showing you how to track the critical actions your visitors are taking on your website
- Setting Up Campaigns In Google Analytics – every member of your team who sets up your paid campaigns should watch these series of training videos
- Reviewing Student Recruitment Campaigns & Online Application Submission in Google Analytics – we walk you through a step by step framework on how to review your digital campaigns so you can gain insights which will help you continually improve your digital campaigns and increase return on advertising spend
- Segmenting your website traffic and campaigns – one of the the most important digital marketing measurement skills is knowing how to segment your traffic and analyse visitor behaviour