What We Do

Our goal is to help you consistently improve how you market your College online…

Whether you want to attract new learners, engage more employers or promote even more effectively your college services, FEmarketing can help.

Our approach is based on these core principles: 
 

• Online marketing strategies can bring measurable improvements for your FE College if you are looking to further improve how you engage with potential employers and learners via your website 
   
• With effective ongoing commitment your FE College can significantly improve your search engine rankings, online enquiries and lead generation processes
   
• With ongoing measuring and tweaking, the effective implemention of online marketing strategies will change the way your FE College engage prospective learners and employers forever.
   
• Your College should be responsible for developing and implementing their own online marketing strategy. FEmarketing is here as an additional resource to help as and when required.

Before deciding to use any organisation, it seems reasonable that you should know more about them, what their motives are and what your College stands to gain from the relationship.

Let’s look at the kind of results you can expect and also give you a sense of our guiding beliefs, our approach to client work and how we’re different from most online marketing organisations.

Our Aims For You

Working with FEmarketing is different than hiring a traditional marketing or employer engagement consultancy. We provide techniques and services, which are especially sensitive to the needs of FE Colleges.

Our first goal is to help you attract, convert and retain even more employers via your College's website. We’ll help you develop a budget-conscious programme that will make your efforts consistent and effective.

Our second goal is to help you make your online marketing consistently successful and deliver an even higher return on your investment . We’ll share core marketing principles and methods that will give you the knowledge to manage your own online marketing strategies with confidence.

You’ll learn key online marketing principles…

• How to improve your search engine rankings
• How to drive more employers and learners to your website
• How to convert  more of them into clients and learners

Traditional marketing and employer engagement consultants don't normally share this type of information and knowledge with their clients.

When you work with us you can expect:

• To receive quality support and advice whenever you work with FEmarketing

• To be able to implement online marketing strategies with confidence

• To be kept up to date with the latest online marketing best practices and case studies

• Perhaps the most valuable benefit is that you will get peace of mind from implementing cost-effective and measurable strategies that will further enhance your overall College marketing and employer engagement activities.   

Here are some other things you can expect:

• You’ll develop a clear, effective online marketing strategy.Call it a road map, a blueprint, or a marketing plan. But you will develop a written, budget-sensitive programme to guide your College and provide a template for the future. You and your colleagues will know  what to do – why to do it – and when to do it.

•  You’ll enjoy a steady flow of enquiries generated online. A steady flow of enquiries that can be converted into clients or learners are the lifeblood of every College. We’ll review your programmes and services and determine the most  efficient and effective strategy of attracting new business on a regular basis.

• You'll understand how to motivate your prospects online.The key to motivation is understanding the needs and concerns of your prospects. Without that knowledge,  it’s impossible to market to them effectively. Good marketing is not about your College; it’s about them – your potential clients and learners. It’s their desires, their worries, and their problems that make your marketing work.

• You’ll learn how to benefit from online press coverage. Most Colleges are not aware of the huge benefits that can be gained by publishing online press releases. It can be one of your most effective online marketing tools, yet the investment is very low. Learn how  to get your share at the expense of your competitiors.

• You will get marketing support and coaching when you need it. We’ll provide the insights to get your online marketing strategy started and improve your online marketing savvy. Then we’ll stand ready to provide the additional support, coaching and project management you’ll need to keep your strategy working smoothly.

• You will be rest assured that your online marketing is on-target and on-track. It’s reassuring to know that you’re working with professionals who understand the unique needs of FE Colleges. The tools and techniques we’ll share along the way will give  you the knowledge and confidence to make better marketing judgements so you can take your College to the next level.

• You will get support regardless of which programme you participate in. We adopt a flexible approach with all clients. No two client situations are the same. Although we have a variety of  services that address a wide variety of issues, we approach each client’s online marketing  with the same attitude: we design the plan to produce long term, sustainable result with the least amount of complexity.

• You'll receive honest and open feedback from us and we tell it like we see it. If something is not working, we won't kid or you that things are okay. We don't believe in wasting time on strategies that are not getting measurable results 

Now you know more about our aims for you, what we believe in  and our approach, discover what we can do for your College.