Keywords are a great way to increase your return on investment because the more key words you have in your content, the more people will see it because it will rank higher on Google. When it ranks higher on Google, that content will attract more traffic. There are a lot of key words that are used by people who search for things online, but those things differ greatly depending on the type of content that it is.
Key Takeaways:
- Using Google Ads can be helpful, but it’s expensive enough that you should understand exactly how to use it.
- Google Ads makes different keywords cost different amounts based on how popular they are.
- Here are some of the keywords that cost the most, sorted by their industry.
“The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they’re up against and the higher ticket service cost.”
Read more: https://blog.hubspot.com/marketing/most-expensive-keywords-google