When you are a creating and running a web page, SEO is very important. You will want to make sure you have everything in order as far as what people are looking for. You have to be intuitive as well as do your research when it comes to figuring out what it is people want from your website. You have to figure out what they are looking for when they get there, and what they like once they are on. Then you will want to test your original website against the one with the changes and see what works better.
Key Takeaways:
- Don’t change a page too much when testing, because Google will flag it as cloaking and penalize you.
- Using a canonical tag signals to Google which one is the original page for indexing purposes.
- Keep the original page and make any changes to it; don’t run with the new page URL.
“Website testing allows us to experiment with ways to increase conversion rates and UX by comparing a control page against a test group to analyze performance impact based on changes made.”
Read more: https://www.searchenginejournal.com/a-b-multivariate-testing-seo/366184/