With the recent outbreak of covid, it became difficult to stay on track. Even key words that were working prior to April began to fall short of their expectations. Businesses quickly learned that they can use social media, somewhere where a lot of people seem to be spending the most time during the pandemic, as a way to reach their audience. Display ads that showed things from Walmart and other big retailers have really helped keep online shopping going.
Key Takeaways:
- The pandemic hasn’t just affected day to day life, but it’s also affected how marketing campaigns were run.
- Search ads first dropped but then increased in April, possibly as a result of stimulus money.
- Read on for more surprising changes in ad trends as a part of the pandemic.
“In late March and April, many advertisers noticed troubling trends dominate the SERP due to COVID-19. Overall, keyword searches fell, and conversion rates dropped significantly. Many small businesses pulled back their marketing campaign budgets during this period as well.”
Read more: https://www.wordstream.com/blog/ws/2020/05/04/ppc-rebound-covid-19-data