There are things you can do to optimize your email that you are sending to customers or prospective customers. You can clean up the headline, you can personalize the email message even more, and you can even make sure your emails aren’t from purchased lists. But, the reality is, is that spam bots are everywhere, and our inboxes are trained to pick them out. If you are doing everything right, you can still end up marked as spam. There are a few things you can do to ensure this doesn’t happen.
Key Takeaways:
- There is always the potential that your email metrics aren’t reporting accurately because of spam bot usage.
- Here are some tips to find out if spam bots are affecting you and how you can fight back.
- For example, figure out if your company is considered a good sender or spam.
“More and more, marketers are calling bull on their email performance stats.”