A lot of businesses that produce content for their customers, and readers, have used cooking as a tool to keep their readers engaged. Companies that aren’t even associated with cooking are even beginning to use food as a way to engage with their audience. Like, Disneyland for example, they have been willing to share some of their recipes that they have available in the park with some of their readers to use. A hotel chain that makes the best chocolate chip cookies has done the same thing.
Key Takeaways:
- DoubleTree by Hilton published its chocolate chip cookie recipe at its new blog and in a video release.
- Disney had its recipes picked up by Glamour, People and several other publications.
- IKEA’s UK division tweeted the store’s famous Swedish meatball recipe during the lockdown.
“The Disney Parks blog also is getting in on the recipe content game. Though it appears to have published a recipe or two before the pandemic, it seems to be doing it more deliberately now that many of its previous topics – around the parks themselves – are not as relevant.”
Read more: https://contentmarketinginstitute.com/2020/05/brands-content-creation-examples/