You finally have a following, and some good genuine content to use to generate leads into sales. You finally have all that you need, but you still need to do a bit more than that. Large companies still send emails to their customers and potential customers because it helps keep them engaged. Big name companies include a lot of information that makes you want to click on it, and not only that, but continue to read.
Key Takeaways:
- Framebridge uses a consistent call to action (“Educate Me”) on engaging emails that aren’t strictly promotional.
- Litmus is successful at B2B emailing through its use of relevant, clever copy.
- Thrive makes use of great food images to help increase memorability.
“For visual products, video is a great method of communicating or explaining. Sephora includes a fun video from an employee with educational content as well as product offerings. They do have a lot of calls-to-action, however, the main focus is to watch the tutorial which is helpful to the reader.”
Read more: https://blog.hubspot.com/marketing/lead-nurturing-email-examples