Converting website traffic to actual purchases is one of the biggest challenges for new entrepreneurs. If your content attracts visitors, but not buyers, it would be beneficial to provide an incentive like a product demo or direct contact with the vendor. Once the contact is established, website visitors are the best source of information and ideas on how to convert them to buyers. Often, the issue is quite simple – wrong choice of keywords, submission forms that are just too long or lack of proper SEO. For a new website, establishing trust with the potential buyers also requires some time. After these initial hurdles are behind you, monitor your metrics and conversion rates for further fine tuning of your website e-commerce.
Key Takeaways:
- Once you have your customers’ attention, you should focus on converting your traffic to sales.
- You should research your buyers to make sure your content is addressing their needs properly.
- You can also give customers incentives like sales or coupons to increase sales and improve your reputation.
“As compelling as your content may be, something about it is lacking or may not be aligned with where your visitors are on their buyer’s journey.”