Education marketing is critical to getting students to be interested in your school. Reaching young people requires adapting to today’s technologies and trends. Using Facebook Live or Instagram Stories is a great way to reach a good number of young people while providing short video showcasing what your school has to offer. You can use Snapchat as a way to show behind the scenes footage of your school and make people feel part of something special.
Key Takeaways:
- Using the university campus as a student on the street live interview is a nice way to get engagement and create fun content.
- Creating an experience that makes students of the past and present all feel nostalgic about the college can gain more engagement.
- Getting influencers to share your content is key because people feel like they can trust influencers since they do not have the direct profit bias that you have.
“Incorporating video into your marketing strategy is no longer optional.”
Read more: https://blog.hubspot.com/marketing/4-education-marketing-trends-to-keep-an-eye-on-in-2017