In today’s digital age, it is imperative for businesses to utilize advertising to grow their brand. In a nutshell, advertising is about crafting a message that entices the consumer to take action, and most likely buy a product. Traditional advertising methods include commercials on the television or radio, billboard signs, and even print advertisements in newspapers or magazines. Although, the fastest growing trend in advertising is utilizing digital platforms like Google, Facebook, Twitter, Instagram, and LinkedIn to fully promote a business. Whichever media chosen, advertisements need to prove to potential customers that the business is right for them.
Key Takeaways:
- Effective advertising appeals to people’s emotions, whether it’s happiness, sadness, fear or anger.
- Understand the difference between features and benefits, and concentrate on the latter.
- Storytelling is a powerful technique that should be incorporated into all advertising.
“Good advertising is designed to be extremely influential, memorable, and, at times, risqué.”