5 Google Ranking Signals Content Marketers Need to Know

High-quality content is imperative to higher ranks within search engines. Sites like Google use a specific algorithm to judge which content is worthy, and which is not, so it’s important to understand the basics. Content that is highly-linked is one of the most important factors for search engine optimization. Also, you’ll want to ensure that your content is relevant, engaging, and relatively long. Finally, your website should use multiple keywords that will best suit your target audience, but they should be incorporated organically.

Key Takeaways:

  • The way to impress Google’s algorithm is by producing linkable content.
  • The average length of a Google first page article is just under 1,500 words.
  • The evidence is that Google still looks at keywords in title tags.

“One of the biggest improvements to Google’s relevancy algorithms has been implemented thanks to the introduction of semantic mapping, which helped Google understand each query in context rather than matching the exact sequence of words to the indexed documents.”

Read more: https://www.convinceandconvert.com/content-marketing/google-ranking-signals/

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