Conversion rates are important as they let content creators know how many users achieved a specific goal. For example, if a product website has 1,000 visitors, and only ten of them purchase the product, the conversion rate it 1%. Increasing this number means more sales and more revenue, but can sometimes be tricky. Sites should understand their visitor’s demographic information to tailor content to the right audience. Also, they should analyze other metrics like page speed, landing page information, and even behavioral flow.
Key Takeaways:
- It’s important to gather data on your web page using web analytic tools so you can start converting more customers to real sales. A positive experience leads to positive revenue.
- Looking at your current conversions can give insight to what customers are looking at. We can then give customers more of what they want.
- With Pingdom we can test our landing page speed. This helps us convert users because their initial impressions are a big step to get them hooked into your business.
“Numbers tell many stories about your website. But without the right analysis, it’s difficult to get the vital pieces of information.”