Engaging and compelling content is the top factor in creating a lead generation strategy. Once you have the consumers on your site, the next step is to convert these people into potential leads. Marketers need to devise ways to get users to consent to providing information, like email addresses, so that they can be part of the consumer base. There should be some kind of lead magnet as well to attract customers, like a free trial. Finally, sites should focus on page conversion rates and understand how to score their leads to better tailor their content.
Key Takeaways:
- Lead capture is about making sure you get some bit of information from users or else they likely won’t come back to the site.
- Lead magnets are a way of coming up with some kind of value to your customer for signing up. Otherwise they have very little incentive to be contacted.
- Lead scoring is a way of assigning number values to your user engagement so you can figure out how to invest your time.
“The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads.”
Read more: https://blog.hubspot.com/marketing/lead-generation-strategy