There is a difference between strategy and tactics and it can sometimes be hard to tell the difference. Strategy is your plan to put your tactics in place. It’s a plan that you will use to get what you want done in your industry. You can also learn what your competitive advantage is with your marketing strategy, versus your marketing tactics. It also gives you the opportunity to see what your long term goals and possibilities are.
Key Takeaways:
- The difference between strategy and tactics is murky when it comes to marketing, but it’s important to understand.
- You should use strategy to come up with a future plan, where to put your resources, and more.
- Use tactics to fill in the smaller details that are absent from your overall strategy.
“All businesses use tactics to run their marketing because these happen organically, but a marketing strategy doesn’t, instead it requires a proactive effort to define it and communicate it to inform tactics. It’s vital to define a strategy since ultimately this is what will make your business successful by differentiating it from your competitors.”