Programmatic marketing is marketing that you automatically buy and pay for advertising. In the older years, it used to be that you would ask to purchase an ad, and negotiate that price, and then you could use the ads. The way it is now is much simpler. You just automatically use the marketing that is there for your business. You can’t use other types of advertising with this type, so you would have to stick to this type.
Key Takeaways:
- Programmatic marketing has been around for a decade, and is poised to become the majority of marketing on the internet.
- Pne definition of programmatic marketing is anything that uses automation to both buy and sell media.
- Read on for more answers to what programmatic marketing is, how to use it, and more.
“Programmatic has rapidly developed since it’s much more efficient for advertisers and media agencies who manage their budgets. Before Programmatic, a publisher had to call an advertiser, negotiate terms for different value of ad inventory, and use a manual insertion order process before buying. Today, ad exchanges have entirely changed the process of selling and buying in programmatic advertising.”